The yearly recurring exposition Launch is a week programme filled with final works by students at art academy AKV|St. Joost. The students are taking a big leap into their professional workfield, or a launch of their career so to speak. A campaign and signing what was asked of the studio. Most important of a campaign, above its visual aspect, is that it needs an informing and activating function. Apart from the communication the typography and photography also have an edgy side, that it provokes feelings and thoughts. Here is where the typography and photography blend, since they visually contradict.

Photography by Daantje Bons

 

 

Posters displayed in the Breda restaurant at AKV|St. Joost

 

Narrowcasting

 

Nominations and awards

 

Signing

 

Social media communications

 

AKV|St. Joost landing page

 

Metropolis M landing page